leadership team
Brad Sorock - Visionary
As visionary and founder of Niche Retail, I lead the business relationship team. My primary responsibilities are to identify, establish, and grow new relationships with branded manufacturers.
I have been in retail since the 1980's, and I built my first eCommerce site in 1997. I am always pushing the limits of innovation in order to create the best experience for all parties.
Everything we do at Niche Retail is about having fun, growing strong, and making money. Finding the right partners who share our values and entrepreneurial attitude is the key to Niche Retail's continued success.
"A brand's Internet strategy means controlling the message that is delivered to consumers online. The messaging includes trademark control and protecting the dealer network. Our Internet strategy experience includes working with manufactures, distributors, and retailers. Because of this experience, we understand all aspects of each channel."
Meet the rest of our leadership team:
